A book that inspires courage for new beginnings.
The German economy is experiencing a midlife crisis. Faced with ruthless tech giants and unleashed startups, the daily life in German offices and factories has visibly aged. Companies that have known nothing but success for decades are confronted with their impermanence in the digital age. "Made in Germany", it seems, has grown old.
But it does not have to be this way, believes Philipp Garra. Having previously led Microsoft's cloud sales in Germany and coming from a family business background himself, he tells the story of digitalization pioneers in the mid-sized businesses, and what we can learn from them. The book translates a comprehensive understanding of digital transformation into the specifics of the German economy. It is honest, humorous, and hopeful, devoid of technical jargon, and encourages new paths and the abandonment of old thought patterns.
