Domainpop in Double Opt-In vs. Ambush Marketing
In marketing, even the simplest concepts are obscured by grandiose terms, and new acronyms and Anglicisms create confusion for both beginners and many professionals. This book puts an end to that. Using plain language, it demystifies marketing jargon. Author Holger Fröhlich translates the most important and absurd terms into clear, straightforward language that aids accessible communication. In an entertaining way, he makes complex topics understandable to everyone and also helps clarify deliberate linguistic deceptions.
This book makes the mechanisms and principles of marketing clear for all: advertisers, communication professionals, or students will appreciate it, as will their audience: consumers. The book's accessible approach ensures that the secret language of marketing becomes understandable for everyone.
