WHO, IF NOT US? – Rethinking Our Future

  • New perspectives on sustainability, social justice, and mobility from a young entrepreneur.

An inspiring call to act.

No one knows this better than Zarah Bruhn. The young entrepreneur and Commissioner for Social Innovation in the Federal Ministry of Education and Research calls for a shift in perspective. Drawing from her own experiences, she offers concrete, positive paths to the future – and shows how many people are already working on solving our societal challenges. She shares stories of her encounters with Nobel Peace Prize laureates, CEOs of major corporations, brave super-hackers, ambitious female entrepreneurs, and highly effective social workers from around the world. They have answers. They are innovative. They save billions for the state budget. And they can be role models for us.

With foresight, Zarah Bruhn analyzes the state of our country and presents her vision for the future: smart, critical, and full of inspiration and enthusiasm. An inspiring call to action that shows: We can act – and we must.

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  • Publisher: Rowohlt Berlin
  • Release: 16.09.2025
  • ISBN: 978-3-7371-0233-9
  • 288 Pages
  • Author: Zarah Bruhn

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Buchcover von WHO, IF NOT US? – Rethinking Our Future: Unsere Zukunft neu denken
Zarah Bruhn WHO, IF NOT US? – Rethinking Our Future
Portrait von Zarah Bruhn
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Zarah Bruhn

Zarah Bruhn , born in 1991, is a social entrepreneur, founder, and board member, as well as politically active. While still studying, she worked at a venture capital fund and founded "Socialbee" at the age of 25. Her goal is to create a world where everyone can succeed. Since 2016, her organization has helped thousands of refugees find jobs, addressing the skills shortage and promoting diversity and tolerance in the German economy. She has received several awards, including the Bavarian State Medal for Social Services and "Social Entrepreneur of the Year 2024". In 2022, she became the first Commissioner for Social Innovations in the Federal Ministry of Education and Research and was appointed to the Council for Sustainable Development in 2023.