HYPE – The Hidden Force Behind AI, Crypto, and More

  • Targeted insider knowledge from Silicon Valley's key players.
  • How to become more resilient for the next tech hype.

Every million invested raises the narrative's value, not the truth's.

Hype is essential for the tech industry: Simple narratives promise upheavals of biblical proportions and present ready-made technological solutions. From the Internet of Things and crypto to the metaverse, AI, and quantum computing, these hypes create billionaires and empty the accounts of others. With every million dollars invested in these promises, more people become invested in them. A first step is to acknowledge these waves of exaggerated trends and consider that the truth may be different. Is the promise technically feasible? There are experts who can answer that, but they are not usually the loudest voices.

This book gathers insights from those who truly understand the rise and resistance of technology hypes. It presents their economic consequences and helps readers become more resilient to the next hype.

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  • Publisher: Rowohlt Hardcover
  • Release: 12.11.2024
  • ISBN: 978-3-98928-026-7
  • 112 Pages
  • Authors: Felix ZeltnerChristina Horsten

Please be advised that the book cover may be used in its original design only. Details and distortions are not permitted under copyright law.

HYPE – The Hidden Force Behind AI, Crypto, and More
Felix Zeltner Christina Horsten HYPE – The Hidden Force Behind AI, Crypto, and More
Helga Traxler / @photosalonhelga
© Helga Traxler / @photosalonhelga
Felix Zeltner

Felix Zeltner works as a journalist for Arte , ARD radio, and magazines like Geo and Wired focuses on science, technology, and society. Zeltner advises companies and publishers on digitization and organizes events on the future of work. He lives in New York with his wife and child.

Helga Traxler / @photosalonhelga
© Helga Traxler / @photosalonhelga
Christina Horsten

Christina Horsten is the New York correspondent for the German Press Agency ( dpa ). She grew up in Bonn, Prague, and Berlin, where she earned her PhD from the Freie Universität . In 2012, she moved back to her hometown of New York to work for dpa . Now, she lives there with her husband and their two daughters.